Hi I'm Jeff.
I design online experiences
using just a few techniques.
Here's what I get up to day to day
User interface design
I've been designing the finishing touches to online experiences for roughly ten years. Whether it's mobile apps, or responsive web design, it's still a hugely enjoyable aspect of my job.
User research
Over the years user research has become a much larger part of my working process. I've seen many times how even just some quick prototype testing with customers on a shop floor can help highlight opportunities, as well as avoid pitfalls in proposed user experiences.
Prototyping
Design sprints often involve prototyping as this is key to bringing the teams ideas quickly to life. My prototypes are frequently used to test ideas on users and demonstrate new functionality to product owners and developers.
Running design sprints
Whenever a reasonable sized project comes a long I often find it useful to run a design sprint. I think it's a really effective way of bringing a team together to understand a problem and try and solve it.
Recent projects
Cook Well from Waitrose
A challenging but lovely project - Cook Well is a food subscription service from one of the UK's most upmarket grocers. The launch of this product involved plenty of user research, prototyping and testing. This all helped to shape the offerings general direction, brand and online experience.
John Lewis Home Solutions
The John Lewis Partnership’s first step into on-demand services produced some enjoyable challenges leading to it's launch in 2017. My job was to ensure this project was suitably executed with its parent brands emphasis on trust during its trial in various UK regions.
This included customer research, running creative sprints, user experience mapping and final UI design.
John Lewis Shopping Apps
I'm happy to say that during my 3 years in the John Lewis apps team I had the opportunity to research and design everything from core shopping journeys, navigation, inspiration and account maintenance. When necessary I ran 5 day Google style design sprints and during this time refined a few approaches to developing creative solutions that work well as a team.
A bit more about me:
Sometimes I go on long walks
And when I do, I blog about it. After completing a hundred and ten mile walk across Wales with my best friend I caught the writing and walking bug. In 2017 I began using my holidays to walk the length of the Pyrenees, from the Atlantic to the Mediteranean. Links to the blogs documenting these adventures below.