Hi I'm Jeff, I design online experiences.
I also write about adventures.

Here's what I get up to day to day:

Running design sprints

Whenever a reasonable sized project comes a long I often find it useful to run a design sprint. I think it's a really effective way of bringing a team together to understand a problem and try and solve it.

User research

Over the years user research has become a much larger part of my working process. I've seen many times how even just some quick prototype testing with customers on a shop floor can help highlight opportunities, as well as avoid pitfalls in proposed user experiences.

Prototyping

Design sprints often involve prototyping as this is key to bringing the teams ideas quickly to life. My prototypes are frequently used to test ideas on users and demonstrate new functionality to product owners and developers.

Final user interface design

I've been designing the finishing touches to online experiences for roughly ten years. Whether it's mobile apps, or responsive web design, it's still a hugely enjoyable aspect of my job.

Waitrose Cook Well
Waitrose Cook Well

Cook Well is a new food subscription service from Waitrose. Customers pick from a selection of weekly curated recipes and the raw ingredients with cooking instructions are then delivered to their door.

Prior to launching Cook Well we often performed research sessions to understand what a Waitrose subscription service should offer. I also ran Google Sprint style team sketching sessions. All of this helped to shape the offerings general direction, brand and online experience.

Leveraging the Waitrose brand, known for it's quality produce and high values, proved very useful when idea generating. Throughout my time on this project it was clear that opportunities are abundant for Cook Well.

john lewis

Home Solutions

The John Lewis Partnership’s first step into on-demand services - Home Solutions. Via the app or website customers are able to find and book a John Lewis approved trades person.

My job was to ensure this project was suitably executed with its parent brands emphasis on trust during its trial in various UK regions. This included customer research, running creative sprints and final UI design. By carefully monitoring customer feedback we were able to enhance the product in appropriate ways with each iteration.

john lewis
live radar ident live radar ident

The John Lewis shopping app

I worked within the John Lewis mobile apps team for three years. For most of that time I focused on the John Lewis iPad app (a lovely project). I also researched and designed the first stages of the universal John Lewis shopping app which will work across all iOS devices.

I'm happy to say that these projects meant I was involved in researching and designing everything from core shopping journeys, navigation, inspiration and account maintenance. When necessary I ran 5 day Google style design sprints.

live radar ident
john lewis universal app
live radar ident
john lewis ipad app
john lewis ipad app
john lewis ipad app
john lewis ipad app

Ways of working

Whilst working on the John Lewis iPad app I continuously tweaked and applied the Google Design Sprint process. This creative and iterative way of working may be one reason why it won the 'most effective tablet app' EMMA award.

john lewis ipad app
john lewis ipad app

Live Radar Ident

A photographic ident I created for a gig finding website 'Live Radar'. The service used your location and scanned a selection of feeds such as myspace to provide a list of nearby gigs.

live radar ident live radar ident

Think Journals

Mobile first responsive website design for sketchbook and journal company Think Journals. The UI was intended to be as simple and informative as possible with an emphasis on giving the customer a real sense for the products being sold.

john lewis ipad app
john lewis ipad app icon

Sometimes I go on long walks

And when I do, I blog about it. After completing a hundred and ten mile walk across Wales with my best friend I caught the writing and walking bug. In 2017 I began using my holidays to walk the length of the Pyrenees, from the Atlantic to the Mediteranean. Links to the blogs documenting these adventures below.

walking across wales walking wales for charity walking wales for charity